News Release

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Officer Jared Newberry
Public Affairs Officer
CVE Regional Office
Kentucky State Police
3545 Roger E. Schupp Street
Louisville, KY 40205
(502) 439-9801
Click here to e-mail Officer Jared Newberry

KSP Partners with Ky. Limousine Assn. to Encourage Use of Designated Drivers

Date of News Release: 12/18/2013

members of Ky. Limousine Association and KSP-CVE Officers participating in the HERO Campaign

Louisville, KY. (December 18, 2013) -- The KSP partnered with the Kentucky Limousine Association (KLA) to help publicize the HERO Campaign. The HERO Campaign works in cooperation with schools, businesses, law enforcement agencies, and other community-based organizations to promote the use of safe and sober designated drivers to prevent drunken driving tragedies. Businesses, including bars, taverns and restaurants, are invited to display posters and window decals identifying the locations as HERO sites, and are asked to serve free soft drinks to sober designated drivers.

What started as several Louisville limousine companies supporting KSP has evolved into the entire KLA membership joining forces to promote the Hero Campaign. This unique program is designed to reduce impaired driving deaths ahead of the busy holiday season.

KSP Commissioner Rodney Brewer welcomes organizations like KLA and said these types of partnerships make for successful campaigns.

"The unique concept for this campaign is that any organization can assist," Brewer said. "Whether it is taverns and bars offering free non alcoholic drinks to designated drivers or the KLA placing HERO bumper stickers on their vehicles to promote the designated driver program."

The current fleet of KSP cruisers has a HERO sticker placed on the bumpers of their units.

Public Affairs Officer Jared Newberry of the KSP Commercial Vehicle Enforcement Division met with several Louisville limousine operators to ask them to place a "Hero" sticker on vehicles within their fleet, at which time KLA President Carey Fieldhouse indicated the entire association would be willing to participate.

"By placing the sticker on the rear of these highly visible and very unique vehicles it will help promote the campaign in the metro Louisville area and all over the commonwealth in an extraordinary way," says Newberry. "The KLA is thrilled to be a part of a campaign that has the potential to save lives in Kentucky."

For more information about the HERO Campaign visit the KSP website at or For more information about The Kentucky Limousine Association visit

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